Jun 15 2015

Smack Deli

Smack Lobster Roll Deli is a casual restaurant just off Bond Street station on Oxford Street serving lobster rolls for £7.50 (take away) or 9 (eat in). The restaurant is the new restaurant by the Goodman Restaurant group, that is also behind Goodman steakhouse, Burger and Lobster and the Beast. I guess seeing the success of Burger and Lobster, they wanted to create a cheaper way for people to enjoy lobster rolls (at Burger and Lobster it does cost £20).

The restaurant is very casual and you can either dine in or take away. If you chose to dine in, you pay a bit extra (it’s the law to pay VAT on dine-in but does not apply to takeaway). There is a ground floor dining area and a basement, both created in that slightly NY hipster style.

 The menu has 4 different lobster rolls with different influences – Californian, Happy Ending, Seven Samurai (Japanese influenced lobster roll) and Spicy Mexican (Mexican influence). There are only 2 sides – lobster chowder (£3-4 depending how big a portion you want) and courgette fries. You can also chose to eat a plain lobster for £10-12 (depending on whether you eat in or take away). We decided to do take away and ordered the Seven Samurai and Spicy Mexican lobster rolls as well as the courgette fries. The Seven Samurai lobster roll had Japanese mayo and Japanese cabbage, cucumber, pickled ginger, spring onions and togarashi spice, and the spicy Mexican had smoked chipotle mayo, peppers, corn, jalapeños, white cabbage. I actually read a few other reviews of Smack Lobster Roll Deli and they seem to have changed the ingredients they add in these lobster rolls.

You order your food at the till whether you are doing eat in or takeaway and you are given a buzzer, which beeps when your food is ready to be picked up. The lobster and all the condiments were served in a soft brioche sort of bun. It was quite easy to hold the lobster roll and eat it, so that was good, and also the brioche bun was filled full of lobster and the other ingredients. What I was not super keen about was that I did not think the difference in taste between the Seven Samurai and Spicy Mexican was massive, yes the Spicy Mexican with the jalapeno peppers was a bit more spicy, but I would have expected to feel more “Japanese” and “Mexican” flavours hitting through the lobster. Also I did enjoy it, but I did not think it was as good as the lobster roll in Burger and Lobster, and I would rather pay up a bit more and get something tastier.

I was also very disappointed with their courgette fries, which were coated in Japanese panko breadcrumbs and deep-fried. They were really soggy and not great, and I usually go crazy for these courgette fries. The Arts Club restaurants does miles better courgette fries.

Price for 2 people with non-alcoholic drinks: £28

Date: 07/ 06/ 15

Location: Oxford Street

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Smack Deli
26-28 Binney Street W1K 5BN
United Kingdom
Smack Deli Reviewed by Hungry Bee Maija on . Rating: 3