Jamie Oliver is a very successful entrepreneur that has made a lot of money through his books and various restaurants and his latest venture is equally smart, a diner on Shaftsbury Avenue. Everyone in London these days is crazy for comfort food, burgers, pizzas, fried chicken, the type of food you should not eat, but somehow we think that if it is served in a nice restaurant and is more expensive than McDonalds and uses better meat, it is ok for us. Jamie’s latest restaurant appeals to people that love this sort of food and the menu features burgers, chicken, meatballs, tacos and ribs. Also he has labeled his new restaurant a “pop up” despite the fact that it will be here for 3 years, and my fiend Katrina was shocked when she found out about this and said that she would not have come if she knew it was going to be here for such a long time.