I had huge expectations for this place, as I had just been to Noma and my friend Ian was telling me this place does European food with a Scandinavian twist, so I thought it would be a bit like Noma, but it was not. The restaurant was opened in 2010 and is called North Road because the historic Great North Road began its course at Smithfield (which is where the restaurant is located) in Pre-Roman times, heading North, and the name should imply to you English food with a Northern twist I guess. The main chef who generated a lot of excitement was Christoffer Hruskova (who is Danish and headed some other restaurants in London before opening North Road, and hence another reason why some people would compare this to the Danish Noma) but he left this summer, but still the restaurant maintains 1 Michelin star.